Quick Start Guide: 8 Steps to a Marketing Plan for your Freelance Translation Business
When I first started out as a freelance translator I spent all of my available work time on the actual work of translating, and not so much on marketing my services.
The problem with that method: times of famine were more frequent than I wanted and I was stuck working on whatever jobs came in, instead of with the jobs and clients I really wanted to work with.
In order to create a steady income from my freelance business, I needed to do one simple thing: Market the business on a regular schedule, with a solid plan to back it up.
Like a lot of freelancers, I muddled through the process, with lots of unanswered questions:
- How to create the plan?
- The steps I needed take to set goals and then meet them?
- How to track leads and then follow up on them?
To my advantage, I had both professional and educational experience in marketing and was able to create a solid, functional marketing plan – and now I can help you create one too, so you don’t have to start from scratch.
With my simple 20-page e-book, you’ll get expert tips on how to assess your current business situation, define your target market, create business goals, create a marketing budget and calendar, and learn how to track clients and follow up with them.
IN OTHER WORDS, YOU GET A STEP-BY-STEP PROCESS
As a freelance translator with Master’s degree in International Marketing as well as Business Communication and PR, I’ve brought the best in marketing expertise and experience to this program.
Whether you’re a freelance translator who’s just starting out, or you’re experienced in your field but want to become more effective in marketing, this course is for you.
For a very low price, you’ll have a solid plan to kick-start your marketing plan and start working with the clients and projects you want, regularly — without that worrisome “feast or famine.”
Who am I?
I have been a freelance translator for 13 years, but before becoming a freelance translator I worked as a product marketing manager and I have a Master’s degree in International Marketing and an additional one in Business Communication and PR. I have been able to benefit a lot in my business from my background in marketing and since 2010 I have shared my marketing expertise and my experience as a freelance translator with other translators. One of the first presentations and trainings I ever gave was on creating a marketing plan, and I have been refining this information during these past years. The result is this quick start guide to a marketing plan.
In Tess's latest publication, she breaks down how to create a marketing plan. The numerous examples are pertinent for freelance translators. Tess's technique boils down to setting manageable goals and acting on them; she provides a downloadable template to help readers along the way as they work through each of the eight steps. If you typically start the year with goal settings and like a structured approach, this would be a great place to begin. - Karen Tkaczyk
The Quick Start Guide is the simplest handbook I've ever read about the so-called 'Marketing Plan'. It manages to make clear one of the most scaring terms in a freelance translator vocabulary, especially for the newbie who needs a compass to settle down in the industry, as I am. I have highly appreciated the 'narrative' approach to the pracitcal tasks to deal with. It really helps to understand that a Marketing Plan is not a luxury tool intended only to established business owners, but a necessary investment to save time and resources. - Silvia di Profio
This guide is quite helpful, and above all, practical, as it lays down what you've got to do step-by-step. In my opinion, the step regarding SMART goals is perhaps the center of the whole plan, because if you manage to establish them properly, the rest comes much easier. - Julieta Almeida
Who is this book for?
- Freelance translators who want to become more effective in their marketing to reach better clients
- Freelance translators just starting out, trying to find new clients
- Freelance translators who are experienced, but want to find new or better clients
Who is this book not for?
- Freelance translators who feel like they don’t need help with their marketing
- Freelance translators who are not willing to spend an hour a week on marketing their services to current and potential clients
Get your copy now and get focused and organized with your marketing and make sure that you do your marketing activities regularly, to the right people and see the results.
Click the button below to get your copy for only $9.99. It will be the best spent $9.99 for the year.